Cloudmark, rebranding it's anti-spam soltion SpamNet to SafetyBar, adds anti-phishing to the list of protections afforded to its users…by its users. For those of you not familiar with Cloudmark, I suggest reading an overview we did a few months ago on their flagship product and its model for stopping spam.

As you can probably tell, I've always been a big fan of this product because no one knows spam better then the people who block it every day…YOU and I…and Cloudmark leverages our collective intelligence to defeat spam with a success rate that exceeds 99%.

The big news here is that users SafetyBar users are protected phishing attacks when they are identified by Cloudmark's million-plus member community of spam-fighting users. At the same time, legitimate marketing e-mails from participating institutions, such as banks and other financial institutions, are scanned, "fingerprinted", and their presence made known to the installed base of SafetyBar clients.