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Spam - the more we get it, the more we can live with it

According to a new report from the Pew Internet & American Life Project, spam is a little like living in the Pacific Northwest. The more rain you have, the less you mind it.

Although by all accounts spam volumes are exploding, only 67% of survey respondents were bothered by it, compared to 77% a year ago. It's not that it's useful - the same percentage of respondents said they had purchased anything from spam this year as last (around 6%) - it's just that, pundits suggest, we're becoming inured to the annoyance.

After all, spam is actually better than junk mail - it doesn't harm the environment! I'd rather have an inbox full of messages from "Swags T. Gassiest" and "FixMyCreditNow" than a gaudy pile of pizza coupons and "checks" from mortgage refinancing companies to recycle.

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