Here I am, spam blogger, tech savvy marketing girl and I got hooked by the simplest trick. The subject line: "Complimentary Year Supply of Pringles, take the survey." And I almost downloaded the pictures, I almost clicked through. And commenced kicking myself. I couldn't believe it - I nearly got reeled in by the offer of free potato flakes pressed into not-found-in-nature shapes. If I had clicked through, I think I would have had to turn in my spam blogging credentials. It would have been the right thing to do. I don't even eat Pringles.

My behavior exposes an interesting lesson, though (and if you spammers are reading, please cover your eyes): if spammers would only appeal to us honestly and through straightforward means, we'd be all theirs for the taking. Would I click on an unsolicited email with the subject, "complimentary designer knitting patterns and handpainted yarn"? Or, "year's supply of Fuji 200-speed film"? You bet I would. We're lucky that spammers - up until now - are so bad.